Generative AI is delivering measurable growth for B2B companies, but only when it's deployed with purpose. This McKinsey article highlights how top-performing organizations are using Gen AI to sharpen go-to-market strategies, increase productivity, and boost margins. Read the article for a closer look at what works and why it matters. Contact Beta Corp for help exploring Gen AI strategies that make sense for your goals.
Many organizations are pushing forward with GenAI, but not all are headed in the right direction. This article explores what separates successful AI strategies from...
Many organizations are racing to implement GenAI without a coherent plan, and that can be a costly mistake. This article from Harvard Business Review outlines what...
