B2B buying decisions are no longer driven by one person — they're made by networks. This article lays out five actionable strategies that help businesses adapt their messaging to connect with multiple influencers across the buying journey. Read the article to see how leading firms are updating their approach, and contact ContentMX to see how you can refine your messaging to match the way decisions are made today.
Many organizations are racing to implement GenAI without a coherent plan, and that can be a costly mistake. This article from Harvard Business Review outlines what...
AI is accelerating change across industries, but leaders face a new challenge: how to maintain authenticity while adopting AI. This article highlights strategies for you...
