B2B buying decisions are no longer driven by one person — they're made by networks. This article lays out five actionable strategies that help businesses adapt their messaging to connect with multiple influencers across the buying journey. Read the article to see how leading firms are updating their approach, and contact ContentMX to see how you can refine your messaging to match the way decisions are made today.
For SMB executives, cost control is a central priority. And while it might be tempting to buy third-party ink and toner cartridges because of their lower acquisition...
To make a sustainability program successful there needs to be buy-in from all stakeholders in the organization. That's the message of this intriguing article by Ellen...
